A founder profile reached 87,613 people
The brief
An experienced enterprise technology founder was building a new company. The expertise was there, but much of the proof lived in customer work, sales conversations and the founder’s head. Buyers needed a clear reason to trust both the person and the business.
Foundation
We defined the brand positioning, voice and visual system, then built a content strategy for two connected channels: the founder profile for point of view and trust; the company page for customer proof, product knowledge and demand.
The content engine
Founder interviews, sales-call transcripts and 18+ real client case studies became a source library. From it we made founder stories, useful technical explainers, company proof, team and culture posts, articles, carousels, sales decks and outbound material. One customer story could serve several formats without becoming the same post repeated.
Campaigns & learning
Four industry events became connected campaigns across both channels. A shared calendar and monthly analytics showed which topics, series and formats drew the right engagement. We used that evidence to refine the next round of content.
What changed
Sixty per cent of annual founder impressions came from outside the existing network. In one 28-day stretch, post impressions rose 933% and engagements rose 1,501% against the previous 28 days. Company-page search visibility also grew sharply.
Founder visibility
LinkedIn’s 365-day view
A 28-day breakout
13 August–9 September 2026
Company page searches: July to September
Two recorded weeks show how discovery changed. The September week had nearly 12 times as many search appearances as the July week.
Company reach and visits
January–July 2026
Loved by the audience and the team alike
Public LinkedIn comments and private messages
Posts that drew response
Original LinkedIn analytics
“We started with zero online presence. Months later, our LinkedIn was opening the right doors, including 175 leads in a single day at our biggest event.”
