Tayt
Two fashion labels and the foundation they fund, built into one content system across five profiles.
The brief
Tayt is two sister labels, Tayt London and Tayt World, whose profits fund the Saum Global Foundation and its network of more than 600 rural women artisans.
The brief was to build one coherent content system across four very different voices, a mission-led foundation, a sophisticated London label, a bright Gen-Z knitwear brand, and the founder, without blurring the lines between them.
The approach
We gave each entity its own pillars, tone and cadence, then mapped them onto a single calendar sequenced Saum first, then Tayt London, Tayt World and the founder's LinkedIn.
A cross-brand rule kept the family linked but distinct. Every knitwear drop runs as a Tayt World and Tayt London collaboration, while fabric clothing stays Tayt London only. Founder posts run in parallel for reach.
The work
A full social and content plan, a content calendar deck, and a day-by-day editorial calendar across five profiles.
Pillar frameworks for every account, per-platform cadence and best practice, a Saum on the News current-affairs Stories strand, and reels and trending-audio research.
Snapshots of the work
Slow fashion is not a trend. It is a livelihood model.