Brand & Content · 2023
TAYT London
A label finding its voice — brand world, tone and content that made a young London fashion name feel established.
The brief
TAYT is a young London label with real taste and not yet the brand world to match it. New names in fashion live or die on whether they feel established — whether the world around the clothes is as resolved as the clothes themselves.
We gave TAYT a voice and a visual register: a tone that felt London — sharp, a little dry, quietly confident — and a content approach that made a young label look like it had always been here.
The work
Brand and content strategy, a defined voice, art direction, and an ongoing social and content engine — the connective tissue that turned a clothing line into a brand.
The impact
↑ [ x ]
Growth in reach / engagement across the campaign window
[ x ]
Pieces of content / assets delivered, end to end
[ x ]
Weeks from first call to launch
From the archive
Snapshots of the workAdd imageHero / key visual — TAYT London
Add imageIdentity in use — TAYT London
Add imageDetail — TAYT London
Add imageDetail — TAYT London
Add imageDetail — TAYT London
Add imageApplication — TAYT London
Add imageApplication — TAYT London
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They didn't just make us look good — they made us make sense.
TAYT · London
What we did
Brand StrategyContent StrategySocial MediaArt DirectionCopywriting