From brand book to bar talk

A recognisable voice for every reason to meet, drink and stay a little longer.

We built a visual language around Raasta’s reggae palette, logo and iconography, then carried it into social creative for drinks, holidays and the moments people gather for.

The copy stayed short and playful: “No point keeping things bottled up,” “The cold shoulder you’ll come back for,” and a beer-day post that offered to “hear you out and beer you out.”