Simply Sofas

Simply Sofas makes handcrafted furniture for people who treat a sofa as more than furniture. The brief was to lift the brand above a category that usually competes on price, and to position it as a maker of original, artful design.

On top of that sat a commercial job: drive a major multi-city sale across Bangalore, Chennai and Kochi without cheapening the craft story.

We built one idea big enough to hold both: the maker as a modern heir to Leonardo da Vinci. Every sofa is a hand-sketched, one-of-a-kind work, born from restless imagination and a patient hand.

That platform carried the brand film and the brand creative. The sale then borrowed its confidence, running loud across out-of-home, print, social and web while still feeling like the same house.

A brand film, scripted and produced, plus the da Vinci brand creative suite. The premium story was set first, so everything after it had a standard to meet.

Then the sale campaign: large-format hoardings across Bangalore, Chennai and Kochi, a Culturama print ad, a social kit with carousels and covers, and website, mobile and direct-mail creative.